It all officially started on 6 April 1928, and it was just the beginning. Over the years, the family grew, the workload increased and his sons Umberto, Franco, Romano and Piergiorgio also helped with what had by now become a company. Cavicchioli expanded, along with the rest of Italy. The 1950s were characterised by reconstruction. Italy, poor but always beautiful, gambled with its creativity and won. The 1960s arrived along with cars, even though a Lambretta scooter was more often used for getting about. It was used, for instance, for the six-kilometre journey from San Prospero, where Cavicchioli bottled its wine, to Bomporto, the hamlet of Sorbara, where grapes were processed in a new building in a central position on the estate. Bomporto and the family became even closer.
In 1964, while young Gigliola Cinquetti won the Sanremo Music Festival with the song “Non ho l’età” (I’m not old enough), Umberto decided that his sons were the right age to inherit the company. They expanded the distribution network throughout the country. On the threshold of the 1970s, when the desire for freedom and transgression arrived from abroad, the company was exporting Lambrusco Cavicchioli, which represented freedom and tradition.
Then years of strong expansion in distribution followed, until it was time to let the new generations, grandsons Umberto, Sandro and Claudio, run the business. The style and name of Cavicchioli became an increasingly important benchmark in the Lambrusco of Modena area. Today, Cantine Cavicchioli can rightly claim to represent a legendary wine from Emilia-Romagna, having expanded from a family business to a wine-producing company and achieved a position among leading Italian brands.